Simple statistics reiterated through research, substantiate Kumudam's claim to the first position on any parameter. An analysis of the facts and figures place it in a much better position than the electronic media too, in its reach, advertisers' preferences and ultimately financial soundness.

Key indicators of Kumudam's Numero Uno Position. A readership of over 52 lakhs, as per the National Readership Survey, which is one of the most comprehensive studies conducted in India about national and regional publications. Regular readership of Kumudam is larger than the average viewership of the most popular satellite TV program in Tamil Nadu.

The average time spent on reading Kumudam, as per the NRS, 2001, is also higher than that spent watching an episode of most TV serials. Over 40% of its readers do not watch any satellite TV even once a week.