Way back twenty-six years ago, Odia journalism witnessed the dawn of a new era in 1984, when Sambad was launched as the first vernacular morninger of the state. And, as they say, the rest is history. With many firsts to its credit, SAMBAD, not only brought about a revolution in the media industry of Odisha but also set new standards in Odia journalism. Sambad, is no longer a newspaper but a movement for socio-economic changes. Riding on the support of the readers Sambad today is the No.1 Odia daily a household name for substance and style.
Sambad, with a circulation of more than 4.5 lakhs and a huge readership of nearly 64 lakhs, published from eight centers.