Prabhat Khabar

Prabhat Khabar at present, is the number one Hindi newspaper in the state of Jharkhand (Source ABC, JD 2013), fast growing in Bihar and a prominent Hindi daily of eastern India. It was founded in 1984 by a local politician and in a span of just five years, its circulation dipped to 500 copies per day, making it a sick newspaper. In 1989, new management took over the paper. It started its journey when Strong Hindi dailies were winding up their editions (Jansatta, Navbharat Times etc). The undivided Bihar market was not at all in there in the advertiser's laundry list. The objective of the paper was to bring a change in the society with development of the state. The editorial team firmly believed in need of putting stories of health, education, corruption and other content affecting the life of a common man on top of the news agenda in contrast to the so called Page 3 or lifestyle journalism.

Prabhat Khabar, the people's voice for the past 30 years has only got stronger and even more powerful. It has now become a symbol of truth and courage in journalism, a fire burning in the hearts and minds of the people. With a readership base of 89.26 Lacs (Total Readership, IRS 2012 Q4), its presence today spans across 3 states in Eastern part of India (Jharkhand, Bihar & West Bengal) through 10 editions (Ranchi, Jamshedpur, Dhanbad, Deoghar, Patna, Muzaffarpur, Bhagalpur, Gaya, Kolkata & Silliguri) with a daily circulation of 8.30 Lac+ copies (Audit Bureau of Circulations, Jul-Dec '13 plus CA Certificates and company internal PO records) making it truly a revolution. Needless to mention that in the present scenario of FDI's and IPO's in other Print Media Companies, Prabhat Khabar has managed to gain 7th position in the list of Most Read Hindi Newspapers in India as per IRS 2012 Q4(TR), by its own resources and unrelenting support of its readers and all other supporters. It is the only Hindi Daily in the country which is facing competition from the TOP 3 language dailies. Its pro-active role in highlighting the people's problems related with corruption, health, hygiene and education have also made the paper popular in Jharkhand with a tagline "Akhbar Nahi Andolan - It's a Revolution and not just a newspaper".