Snap (NYSE: SNAP) and Cheetah Mobile (NYSE:CMCM) are both computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, risk, dividends, valuation and profitability.

Analyst Ratings

This is a summary of recent ratings and target prices for Snap and Cheetah Mobile, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Snap 13 20 11 0 1.95
Cheetah Mobile 0 3 0 0 2.00

Snap presently has a consensus price target of $17.10, indicating a potential upside of 8.57%. Cheetah Mobile has a consensus price target of $11.67, indicating a potential upside of 5.39%. Given Snap’s higher probable upside, analysts clearly believe Snap is more favorable than Cheetah Mobile.

Earnings & Valuation

This table compares Snap and Cheetah Mobile’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Snap $404.48 million 46.89 N/A N/A N/A
Cheetah Mobile $657.45 million 2.42 -$11.59 million $0.36 30.75

Snap has higher earnings, but lower revenue than Cheetah Mobile.


This table compares Snap and Cheetah Mobile’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Snap -463.16% -107.36% -97.49%
Cheetah Mobile 7.44% 10.76% 6.35%

Institutional & Insider Ownership

18.9% of Snap shares are owned by institutional investors. Comparatively, 7.2% of Cheetah Mobile shares are owned by institutional investors. 17.1% of Cheetah Mobile shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.


Cheetah Mobile beats Snap on 6 of the 10 factors compared between the two stocks.

About Snap

Snap Inc., formerly Snapchat, Inc., is a camera company. The Company’s flagship product, Snapchat, is a camera application that helps people to communicate through short videos and images known as a Snap. The Company offers three ways for people to make Snaps: the Snapchat application, Publishers Tools that help its partners to create Publisher Stories, and Spectacles, its sunglasses that make Snaps. Snaps are viewed primarily through the Snapchat application, but can also be embedded on the Web or on television in certain circumstances. Snapchat opens directly into the Camera, helping in creating a Snap and sending it to friends. The Company’s advertising products include Snap Ads and Sponsored Creative Tools, such as Sponsored Lenses and Sponsored Geofilters. As of December 31, 2016, on an average, 158 million people used Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore curated content from publishers.

About Cheetah Mobile

Cheetah Mobile Inc. is a holding company. The Company and its consolidated subsidiaries, variable interest entities (VIEs) and a VIE’s subsidiary are engaged in the provision of online marketing services, Internet value-added services, and Internet security services and others. The Company operates a platform that offers mobile and personal computer (PC) applications for its users and global content promotional channels for its customers, both of which are powered by its cloud-based data analytics engines. For its users, its diversified suite of applications optimizes mobile and PC Internet system performance, and provides real time protection against known and unknown security threats. Its data analytics engines perform real time analysis of mobile applications, program files and Websites on their devices for behavior that may impair system performance or impose security risks.

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