How pCloudy platform is solving mobile application testing challenge – ET CIO

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Bangalore: Smart Software Testing Solutions (SSTS) Inc, a city based startup started in 2012 by Avinash Tiwari, Lalit Jain and Pankaj Goel have tried to solve the complex challenge of mobile application testing with a cloud based B2B mobile app testing platform pCloudy.

The mobile application testing challenge

“The key challenge that industry is facing today is how mobile application can work for such a large consumer base that exists and one of the primary parts of this challenge is the fragmentation of mobile devices that exists in the market,” says Avinash Tiwari, Director – SSTS Inc.

For example, today Android OS (operating system) has many versions and people are using mobile devices with different Android versions right from the old 2.3 to the latest 8.0.

“So how do you ensure that your mobile app works across all those versions? And forget the versions, there are even manufactures that take the core Android and then customise it. For example Xiaomi, it has taken the stock Android version and customised it so much that it’s hard to even call it as Android and same is the case with Samsung,” adds Tiwari.

From software application perspective, if the app is built on the stock Android, then there’s possibility that it might not work on a customised version of Android used by some of the device markers.

This scenario has led to a sort of technology fragmentation around software versions and device manufacturers, making application developers’ life really difficult as they struggle to ensure that their apps will able to work on a variety of devices that exists in the market.

pCloudy solving the challenge

“Mobile app is a very competitive space and quality is a very significant parameter, so in that sense mobile application testing has become a very important piece in the mobile app journey. And through the pCloudy platform, we are trying to solve that problem,” says Tiwari.

While developers can focus on their development, this DIY (Do It Yourself) platform helps them test their apps and can rely on it to release their apps confidently. The platform is actually connected to over 500 real Android and iOS based mobile devices through servers in the datacentres.

Developers can remotely connect the platform, select any specific mobile device and then can test the app and pay on an hourly basis. The hourly charges for using the platform with basic package starts as low $50 and can go up to $500 to $1000 depending on the requirements.

Costly mobile devices

With more number of new devices being launched in the market, the platform also keeps adding new models to its device stock. “The newly launched devices today are very expensive and even for the corporate it’s very difficult to procure them in a short time due to longer approval processes. So organisations are also using our platform for testing apps on those new devices,” Nilesh Tarale, VP – Pre Sales, SSTS Inc.

For instance, pCloudy recently has added Apple’s new iPhone X to its stock of mobile devices so it is available to developers and organisations. Apart from testing, the platform is powered analytics that facilitates developers understand the consumers’ preference in terms of devices and OS in a specific country or region, where they want to launch the app.

Given the attractive charges, many startups and businesses are using the pCloudy platform for testing their apps. pCloudy is available in public and private cloud as well as on premise. Its primary customers are enterprises and businesses like BookMyShow.com, Honeywell, Accenture, Capillary and others.

In fact, Accenture’s CIO team is leveraging pCloudy for monitoring and testing of new applications used internally for its employees.

Even mobile brands like Micromax and Samsung have shown interest in this platform. For example, Micromax wanted to partner with SSTC to use the platform and leverage it to understand the performance of devices. Likewise, Samsung also wanted to set up a testing lab for its developers hosted on pCloudy to test devices which are not launched in the market. However, these discussions are still in the early stages so far.

pCloudy’s capabilities

Importantly, the platform video records each session during testing and maintains entire log-in history of workflow right the start to the session’s end.

It generates detailed reports and data, which helps to understand the application as well as hardware performance, such as internet data usage, consumption of CPU and memory, data and battery, along with application’s response time, its behaviour, changes in orientation and logo designs, user experience (UX) and more.

Developers can conduct different types of testing like functional, performance, security as well as stress testing on this platform simultaneously. It even allows them to record a running script and then can repeat the script testing in an automated mode across multiple devices parallely that helps to save time as well as manpower.

In addition, this startup recently launched its automated AI powered app testing offering Certifaya that leverages bots. It has built an engine that detects automatically the application flow with various parameters like logins, application menus, video plays and others processes the same way as it’s done manually.

“We have around 20,000 sign-ups on our platform globally and out of them 500 plus are active customers that are using our platform regularly. In the beginning our primary focus was India and also being the first mobile app testing platform in India, almost 60 percent customers are from India,” informs Tiwari.

Aiming overseas markets

However, he adds that in recent times the focus has shifted to mature markets like US and Australia. In the near future, he expects the customer ratio to change to 60 percent outside and 40 percent from India.

With overseas growth plan, Tiwari points that SME segment in the US market will be the key target over the next few years. “In the US, we are like no. 3 or 4 in terms of product segment. We are targeting the companies in SME space with $100 million revenues, but cannot afford no.1 or 2 players. So we are rightly fit to capture that space which is roughly around a billion dollar market,” he says.

SSTC claims pCloudy to be the only app testing platform available today across India and South East Asia. Apart from the US, it also has plans to tap emerging markets like the Philippines and Indonesia in near future. The startup has raised $1.5 million (around Rs 10 crore) in pre-Series A round of funding from YourNest Angel Fund and individual investors.

According to Tiwari, there are only about 6 or7 app testing platforms globally and most of them are in the US and Europe. pCloudy closely compete with US based Perfectomobile and Amazon Device Farm.

Moreover, some of the Indian’s top IT services companies have partnered with pCloudy to extend app testing services to their customers. In fact, Infosys is one of the key partners of pCloudy.



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