The first “made in India” operating system Indus OS on Wednesday announced partnerships with two other home-grown Indian smartphone brands – Celkon and Swipe – to expand its market reach in the country.
The tie-ups are in addition to the existing partnership with Micromax which will continue, the company said in a statement. The idea is to increase the Indus OS adoption in South India, where Celkon has a leadership position.
“We are excited to join hands with Celkon and Swipe. Both brands share our vision for connecting a billion people with technology and bridging India’s digital divide,” said Rakesh Deshmukh, CEO, Indus OS.
The Indus OS operating system was first used in the Unite 3 model of Micromax.
Today, the operating system is being used in more than 35 smartphone models in India.
The company aims to be on one in every six smartphone devices in India by 2017.
Tarun Pathak, senior telecom analyst at Counterpoint Research argued for the need of more such partnerships. “Lack of localisation and multi-lingual support is an important barrier for industry to overcome and the new category of smartphones with deeper integration and customization to support multiple native languages, will lead to an inflection point in Indian smartphone adoption and empower individuals with smartphones, and hence Internet in their hands,” said Pathak.